About Rising Force
A growth firm for the age of AI, run by people who sell for a living.
We help established wellness and lifestyle brands grow, using the oldest principles in advertising and the newest channels in existence.
What we believe
Six principles we don’t compromise on.
We sell, or else.
David Ogilvy’s motto, and ours. Marketing is measured in revenue. Everything else is a means to it.
Facts persuade.
Specific, honest facts sell better than adjectives. As it happens, they are also what AI rewards.
Yours, not ours.
Your accounts, your data and your content stay in your name. You can leave whenever you like and take everything with you.
A name, not a ticket.
Every account is led by a named senior operator, supported by specialists in copy, media and technical work.
We’ll tell you when to stop.
If a channel isn’t paying, you’ll hear it from us first, with the numbers to show why.
Claims you can stand behind.
Wellness is regulated for good reason. We write to the CAP Code, because short-term clicks aren’t worth a long-term problem.
Leadership
Michael Kolb
Founder & Managing Director
Michael has spent his career in direct-response marketing, the discipline in which every advertisement is judged by what it sells. Digital advertising campaigns he has led have generated millions in tracked sales across coaching, education, events, media and wellness.
He founded Rising Force to bring that discipline to AI search and the new advertising channels arriving with it, for brands that would rather be recommended than merely seen.
He is a student of the old masters, from Ogilvy and Hopkins to Halbert and Abraham, and believes their principles have never been more useful than now.
Official AI search partnerPartnership
Working with BALANCE.
Rising Force is the official AI search partner of BALANCE, the UK wellbeing magazine. Together we offer brands something no agency or publisher can offer alone: editorial presence in print and online, and the technical work that helps AI find, trust and recommend them.
The next step
Let’s talk
Before we speak, we run the ChatGPT Test on your brand. On the call, we walk you through it: the questions your customers are asking, the brands AI recommends, and where you stand.
If we can help, we'll tell you exactly how, and what it costs. If we can't, we'll tell you that too.