Paid Social · Meta
£4.2 million in tracked sales from digital advertising, one test at a time.
Facebook and Instagram are still where most wellness brands find most of their customers. We run Meta campaigns the way direct-response advertisers always have: every ad a test, every test measured in sales, and nothing kept that doesn’t pay.
in tracked sales from digital advertising campaigns we have run.
return on ad spend for a UK wellness media brand.
in sales from just $13,813.78 in ad spend, in a single launch.
How we work
Five disciplines, one measure.
Pretty ads are easy. Ads that sell, month after month, take method.
Offer and angle
Before a single ad is made, we find out what your best customers actually want, in their words. The right angle beats the right budget every time.
Ads that earn attention
Hooks, scripts, statics, video and creator content, written by people who write for a living and judged by what they sell.
Structured, ruthless, constant
We test one variable at a time, cut losers quickly and put money behind winners. The control ad has to keep earning its place.
The sale after the click
Most buyers don’t buy on the first visit. We build the email and retargeting sequences that bring them back, which is where much of the profit hides.
In money, not likes
Weekly reports in revenue, cost per customer and return on spend. If a number doesn’t pay the bills, it doesn’t lead the report.
Investment
Our fee covers strategy, creative, testing and management. Your ad budget is separate: it is paid directly to Meta, in your name, and we never hold it.
Running ChatGPT Ads as well? Ask about combined pricing.
Questions
About paid social.
Why is the ad spend separate from your fee?
Because it is your money and should sit in your account, under your control. Our fee pays for the thinking and the work. Your budget pays Meta for the audience. Keeping them apart keeps everyone honest.
How much should we spend?
Enough to reach a clear verdict within the first month. We’ll recommend a figure on the call, based on your margins, prices and goals rather than a rate card.
Do you make the creative?
Yes. Concepts, copy, scripts and direction are ours. We work with your photography and footage, and can brief creators where useful.
We already run Meta ads. What would change?
Usually the offer, the angles and the follow-up. We start with an audit of what you are running now, and tell you what we would keep.
The next step
Book a 30-minute call
Before we speak, we run the ChatGPT Test on your brand. On the call, we walk you through it: the questions your customers are asking, the brands AI recommends, and where you stand.
If we can help, we'll tell you exactly how, and what it costs. If we can't, we'll tell you that too.