ChatGPT Ads
Your next customers are mid-conversation. Meet them there.
Sponsored placements now appear beneath ChatGPT’s answers in the UK, matched to what people are actually discussing. We plan, build and run those campaigns, and make sure the page they land on is ready to sell.
The channel
What ChatGPT Ads are, in five facts.
- Live in the UK since June 2026, the first European market to get them.
- Ads appear beneath ChatGPT’s answer, clearly labelled as sponsored.
- They are matched to the context of the conversation rather than to keywords.
- They are shown to users on ChatGPT’s Free and Go plans.
- OpenAI states that ads never influence the answer itself.
Before we spend a penny
The readiness audit.
The finest ad ever written can’t rescue a slow page, a confusing offer or a checkout that loses people at the last step. So every engagement begins with an audit of your landing pages, offer, booking or checkout path, and tracking.
We fix whatever would waste your budget before we launch. The audit is included in your first month.
Eligibility, checked first
Not every brand can advertise here. We’ll tell you before you commit.
OpenAI doesn’t show ads in conversations about personal health, prohibits alcohol advertising, and reviews health-related advertisers case by case. Skincare, fitness, travel and many lifestyle products are well placed. If you aren’t, we will say so plainly, and point you to the channel that will work.
What you get
A named operator and a rhythm you can rely on.
Strategy, account structure, audience design, bidding and daily optimisation, run by one senior operator who knows your account by heart.
Optimisation
Bids, budgets and placements adjusted every day, with a written log of what changed and why.
New creative
Three to six new ads each week, and a written performance update in plain English.
Strategy review
A review with your leadership team: what worked, what didn’t, what we test next.
Channel verdict
A frank look at acquisition cost across your channels. Sometimes the verdict is to spend more. Sometimes it is to stop.
- A live dashboard, updated daily
- A direct Slack channel with your operator
- A rolling backlog of tests, and an honest record of what lost
- Accounts held in your name. Your data stays yours.
Investment
Your ad budget is paid directly to OpenAI, in your name. We never hold it.
Who it suits
Brands already spending on Meta or Google who want a new channel before their competitors find it. We recommend a starting ad budget of around £3,000-£5,000 a month, enough to reach a clear verdict quickly.
The initial term is three months. That is long enough for an honest answer, and that answer may be “stop”.
Questions
About ChatGPT Ads.
Is there enough volume on ChatGPT?
For many categories, yes, and it is growing quickly. The audience is large, the competition among advertisers is still thin, and the people seeing the ads are mid-decision. We’ll estimate your category’s potential before you commit.
How do you measure results?
With OpenAI’s own conversion tracking, connected to your analytics and, where relevant, your CRM. We report in sales, bookings and cost per customer. Clicks are a means, not a result.
Will this cannibalise our Google or Meta budget?
It shouldn’t. We start with a contained test budget and compare acquisition costs across channels each quarter. Money moves to whatever performs.
Can you run this alongside our current agency?
Yes. Many clients keep their existing agency for Google or Meta and bring us in for ChatGPT. We share data openly so nobody is working blind.
Who owns the ad account?
You do. The account, the data and the creative are all yours.
What if our brand isn’t eligible?
Then we’ll tell you on the first call, and most likely recommend the AI Visibility Sprint, which is unaffected by advertising restrictions.
The next step
Book a 30-minute call
Before we speak, we run the ChatGPT Test on your brand. On the call, we walk you through it: the questions your customers are asking, the brands AI recommends, and where you stand.
If we can help, we'll tell you exactly how, and what it costs. If we can't, we'll tell you that too.